ULTA BEAUTY

In 2016 Robyn was connected with Ulta Beauty to execute a small influencer marketing campaign for one of their sales events.

During the executional phase, it became clear that Ulta Beauty was a unicorn client with the perfect potential for influencer marketing. So, Robyn worked diligently to form a relationship with the client, over-deliver on campaign performance, and point out the many areas of opportunity that she saw readily available.

Within six months, she was able to take a $30K campaign and turn it into $500K --shortly growing the account into a $1M yearly retainer. By the start of 2017, Robyn was entirely responsible for building out Ulta Beauty's influencer marketing program, assisting the clients with strategy, and taking full ownership of execution across influencer campaigns.

The results were incredible! Together, Robyn x Ulta Beauty:

• Revolutionized Influencer Marketing with the type of content being created and the way content was consumed

• Shifted strategy from creating review videos and tutorials on YouTube to a multi-channel approach leveraging Instagram Feed + Stories, SnapChat, Twitter and Facebook

• Created hyper-focused campaigns for brand partners

• Achieved billions of impressions and increased both web + foot traffic in-store, boosting sales by nearly 25%