Influencer Marketing Crash Course

There is no Social Media without Influencer Marketing.

Nearly 50% of online consumers depend on influencers' opinions before making a purchase, meaning that brands need to activate influencers to be effective on Social Media. Beyond the importance of Influencer Marketing, this course will teach you the basics of how to implement an Influencer Strategy, from sourcing creators, vetting them, outreach, creating briefs, and contracting them through execution, and how to measure the success of your program.

🎉 Lock in Our Introductory Rate by Acting Early! 🚀 Secure Your Spot Now Before Prices Go Up!

🎉 Lock in Our Introductory Rate by Acting Early! 🚀 Secure Your Spot Now Before Prices Go Up!

🎉 Lock in Our Introductory Rate by Acting Early! 🚀 Secure Your Spot Now Before Prices Go Up!

🎉 Lock in Our Introductory Rate by Acting Early! 🚀 Secure Your Spot Now Before Prices Go Up! 🎉 Lock in Our Introductory Rate by Acting Early! 🚀 Secure Your Spot Now Before Prices Go Up! 🎉 Lock in Our Introductory Rate by Acting Early! 🚀 Secure Your Spot Now Before Prices Go Up!

IMAGINE WHAT IT WOULD BE LIKE...

To master the art of Influencer Marketing and drive your brand's success through strategic partnerships.

I have worked with world-class brands, leveraging the power of influencers to create impactful campaigns. If there is one thing I understand best, it's the importance of a well-structured influencer strategy and how to execute it for maximum results.

Learn How To:

✨ Optimize your influencer marketing strategy

✨ Source and vet the right creators for your brand

✨ Manage influencer campaigns from outreach to execution

INTRODUCING THE INFLUENCER MARKETING CRASH COURSE

The Influencer Marketing Crash Course

In this course, we will cover the basics of Influencer Marketing and learn the difference between influencers, creators, ambassadors, and user-generated content.

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I will provide context for the importance of the creator economy and how to work with it to your benefit—from tactical information about sourcing, contacting, and contracting creators to the nonstructured requirements for allowing your partners the space to create something authentic to their core messaging, channels, and audiences. After taking this course, you will be armed with the appropriate knowledge and necessary information to kick off your own influencer marketing program.

What We’ll Cover

  • The Importance of Influencer Marketing in Social Media

  • Intro to the creator economy: the difference between Influencers vs. Creators vs. UGC

  • Setting expectations around your first influencer campaign

  • Best Practices on how to launch your Influencer Marketing program

  • Sourcing Creators, Outreach, Writing Creative Briefs and Contracting Creators

  • Reporting and how to tell if your Influencer Marketing Program was successful

  • One-off campaigns vs. Repeat Partnerships

Who It’s For

This course is for anyone interested in learning how to execute an Influencer Marketing program. If you are new to Social Media, this course will likely be too advanced for you, so I suggest starting with Social Media 101.

Whether you work at a small business and are a team of one or sit in a larger organization that is looking to break into influencer marketing –this course is for you.

  • Marketers

  • Internet savvy pseudo-marketers

My Promise To You

By the end of this course, you will have a proven plan with multiple processes in place to kick off your influencer marketing efforts. From tools to use to help you streamline workflow, to tactical best practices that will help you:

  • Curate influencer partners

  • Outreach them successfully

  • Create an influencer brief

  • Contract them

  • Execute your first campaign

  • Determine Campaign Success

I Know You Wish You Could…

Influencer marketing has become an integral part of Social Media Marketing:

69%

69% of consumers trust what influencers say and recommend, and 61% of consumers rely on recommendations from digital influencers to make purchase decisions.

$156.37

Billion

As of 2024, the global creator economy is currently worth $156.37 billion.

75%

 In 2023, global spending on influencer marketing campaigns has increased by 75% compared to the previous year.

YOU DON’T HAVE TO DO IT ALONE

You’ll have the support of an industry veteran, with over 14 years of experience building world-class social teams.

With my training, you will gain…

✨ Proven Processes for effective influencer marketing

✨ A Step-by-Step Guide on how to implement and manage influencer campaigns

✨ A Comprehensive Review of your current influencer strategy

✨ Tips for Sourcing, Vetting, and Collaborating with the right influencers

✨ Best Practices for Reporting and Measuring the success of your influencer marketing efforts

REACH YOUR GOALS NOW

For Marketers who want to level up their Brand Social in a big way

Hi, Robyn Nissim 👋🏽 Social Media + Content Expert with a track record of driving explosive growth for Brands 🚀

With +12 Years of experience, I turn brands into social powerhouses thanks mainly to my unique background in agency advertising, independently freelancing, & as Head of Social in-house:

+5 Years of agency experience, opening social channels for Michelin and Nissan

+7 years in independently freelancing, strategizing, and executing Ulta Beauty's Influencer Marketing program across YouTube, Instagram, Twitter, and Facebook & setting an always-on strategy for Mattel Creations

+4 years in-house brand side as head of Social for Lime Crime, Anastasia Beverly Hills, and Alo Yoga, managing some of the largest communities on the internet

Currently focused on empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide.

BRANDS I’VE WORKED WITH:

What Comes Next?

Decide to Purchase the Course and Commit to Your Goals: Make the decision to elevate your social media strategy by enrolling in the "Social for Brands" course. Commit to transforming how your brand interacts and performs on social platforms.

Select Your Payment Plan and Save the Date: Choose the payment option that best suits your financial needs—either a one-time payment for the best value or a flexible payment plan. Mark your calendar for the start of your journey in social media mastery.

Achieve Expert-Level Social Media Management: By the end of this course, you'll be equipped to create and implement comprehensive social media strategies, optimize your workflow, and significantly boost your brand’s online presence and engagement.

Payment Plan

This is hands-down the best deal for anybody who prefers to spread out the payments for just $100 extra!

MOST POPULAR $333

PER MONTH FOR 3 MONTHS

Pay in Full

This is the most straightforward and cost-effective option for those ready to commit and transform their social media strategy!

BEST VALUE $899

ONE-TIME PAYMENT