THOUGHT LEADERSHIP

Listen in on conversations with industry leaders about the ever-evolving digital landscape and receive tips on how to stay ahead.

Watch or Listen to the full episode here.

Running a business can feel like a high-stakes balancing act, and a lot of times, a business’ social media presence can be something that falls through the cracks. Many medium-sized businesses, even with more than $5 million in revenue, struggle to turn social media into a profit center. Maybe you've dabbled in posting or hired a college-age intern to handle your accounts, but the results are lackluster. Sound familiar? Well, you're not alone. The struggle to make social media work for your business is real, but it doesn't have to be a losing battle.

In this episode of Endless Customers, host Alex Winter dives deep into this topic with Robyn Nissim.

Influencer marketing has come a long way since the days of trading free products for social shoutouts. Today it’s big budgets, matching expectations, and a new set of challenges to work through.

Tune into this episode, Don’t Spend Blindly on Influencers - Try This Instead, where we’ll discuss:

  • The evolution of social media marketing and strategies for adapting to platform changes

  • Integrating AI in marketing: balancing efficiency with authenticity

  • Developing effective content strategies across platforms

Watch the full episode or listen on Apple Podcasts.

Want to learn how to build out your team for success? Whether that is to build community, drive revenue, or become part of pop culture, in this episode, How to Build & Resource Your Social Team for Success, we discuss:

  • How to structure your social team for success

  • The role & importance of a VP of Social

  • Why your social team isn’t jumping on trends

  • Why TikTok is the best platform for influencer marketing

  • How to use influencers to hit your social media goals

And so much more…

In this episode, Robyn reflects on the pivotal shift towards a digital-first approach and emphasizes the importance of adapting in the dynamic social landscape.

She shares advice, “Don't be afraid to fail. Obviously, you want to partner with people who are brand-safe, who you trust, and who truly align with your brand in an authentic way. But don't be afraid of moving forward and them not being an immediate success” because you’ll never know unless you test.

“In terms of where [the industry] going, I see more content, more platforms, and more every day people becoming Influencers.

And I think smart brands will find a way to roll out affiliate programs to the average person as opposed to having so many structured brand deals & creator partnerships, because social consumption is only trending upward.”

Does This Sound Like You?

For Business
Owners:

Looking for expert consulting or comprehensive done-for-you services? Let us help you harness the power of social media to transform your business.

For Social Media Managers & DIY Enthusiasts:

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