My Expertise 🥖+ 🧈
CORPORATE SOCIAL TRAINING
Do you want to win at social by building community, creating brand awareness, and driving revenue? This will require support from your entire org, not just your social team.
Educating internal teams on the importance of always-on social media, instilling proven processes across your organization to support social, and creating a well-oiled machine to ensure an always-on social media presence.
SOCIAL MEDIA STRATEGY
It starts with strategy.
Creating social media strategy, implementing strategy via building out calendars and training team members on how to manage and execute, and developing asset requests for internal creative production. Inclusive of content strategy, creative ideation, creative direction, and oversight of asset production for all social media channels to ensure flawless execution.
STORYTELLING & CONTENT IDEATION
What’s your story? Connection is made through creative storytelling, and let’s be honest, that is an art. One that I have mastered and replicated from brand to brand.
I’ve got you covered, from creative ideation and production to partnering with internal creative teams, creating briefs and templates for internal creative, overseeing content production, facilitating shoots, etc.
INFLUENCER MARKETING
Don’t go at it alone. You can have the most beautiful social media, but if there’s no word-of-mouth traffic, who will see it?
I offer full-scale Influencer Marketing from strategy through execution: Campaign strategy, influencer curation, outreach, negotiations contracting, briefing for campaigns, content creation, associated usage terms, etc.
THOUGHT LEADERSHIP
Looking for a seasoned veteran in the social media and influencer marketing space to validate your ideas, demo your products, or advise your board?
I am available to consult on one-off projects or on a going basis for interviews, conferences, and quotes as a Social Media and Influencer Marketing Industry Thought Leader.
PUBLIC SPEAKING
Book me to speak at your company or event about:
The evolution of social media
How to stay brand safe online
Do’s and don’t of the wild wild inter-web
How to manage social media fires 🗑️🔥
And so much more!
Ways to Work with Me
01
1-1 Consulting
1-1 consulting with me involves personalized white glove service to address your brand’s specific social media needs and objectives. Beginning with a full audit of your internal capabilities and external social outputs, I will give your brand a scorecard, perform a goal-setting and KPI exercise, and tailor a strategy to take up the chain for CMO/VP Level approval. Once approved, I will work as an integral part of your team, taking the strategy down the chain through execution. This includes plugging in cross-departmental processes to set up your entire organization to become social-first, and together we’ll optimize for success.
02
Group Training Programs
My Social Proof Group Training Program is designed to provide comprehensive and hands-on training for teams or individuals who want to improve their social media skills and strategies while learning to optimize their workflow. The program starts by covering the basics of how to craft your brand’s social media strategy. Then, covering a range of topics from content pillars, brand storytelling, influencer marketing, and tactics that can be used and recycled, this program will set you up for success with a templatized approach for HOW TO Social Media month over month with an order of operations check-list to keep you on track.
03
Hire Robyn to Speak
Looking for ways to add value to your audience about:
Social Media Strategy + Tactics
Creative Story Telling + Content Marketing
Influencer Marketing + The Creator Economy
The winning formula to set your business up to be social-first and take social media channels to 5% of revenue
Book Robyn to speak at your conference, as a guest on your podcast, comment as an expert in your articles, or any other programming opportunities.
Does This Sound Like You?
You’re a distinguished brand driving zero revenue on Social and do not have metrics to determine your Social Media Customers’ Shopper Journey. However, you want to scale, build awareness, and drive revenue from your brand's social channels.
You are an individual looking for a road map of where to start. Or perhaps you’re a small business with limited resources and a small social team that oftentimes requires direction that you as a business leader, cannot provide.
You are an agency, and Social Media + Influencer services are outside your existing scope. Yet, you require a client-facing Social Media + Influencer Marketing expert to advise upon everything from strategy through execution for your big brand partners.
IF SO, THEN YOU MIGHT BE A PERFECT MATCH…