PASSION. EXPERIENCE. INGENUITY.

In this day and age, everyone is an “expert” in Social Media. Working with me guarantees over a decade of experience and a repeatedly proven process that results in explosive growth across audiences and revenue for your brand.

Let's work together →

WEBSITE LOGOS AND SQUARE GRAPHICS (5).png

WEBSITE LOGOS AND SQUARE GRAPHICS (3).png

DEDICATED TO HELPING YOUR BUSINESS THRIVE!

How it all Started 📖

The year was 2010, and the word millennial was trending. After being beaten over the head with the "millennial stick" repeatedly, I did the thing and spoke out against traditional advertising... in my very traditional, advertising job.

Having just joined the workforce, I was super green. However, I continued being brought into meetings with CMOs and VPs of Marketing regularly, answering the burning question of 2010:

"Hey, millennial, how do we reach you?"

With honesty, I replied.

"I'm not watching your TV commercials. I stream everything, and I have an ad-blocker. So if you want to reach me, it's got to be on my phone."

…And then I was like

LET ME SHOW YOU HOW!

🔊Cue TikTok sound 🔊

My Credentials + Professional Bio

Robyn began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she realized she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business.

During this time, Robyn built out Ulta Beauty's entire influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources.

From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year.

After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established Social Proof Agency. SPA is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide.

MY PHILOSOPHY IS THAT SUCCESSFUL SOCIAL MEDIA IS A SCIENCE.

The formula is a unique blend of brand marketing, creative storytelling, and measurable digital marketing.

People use Social Media in search of authentic connection, inspiration, and education. As a result, brands must provide consumers with a look in from the outside – building trust through transparency, community, and engaging content.

Then, and only then, can you shepherd your community through the point of purchase. Through vigorous tracking and testing, you will be able to define your social media user's shopping experience and, ultimately, elicit your desired response.