ALO YOGA

When Robyn started at Alo Yoga in 2020, it was known exclusively for being a yoga brand. Reporting direction into Alo’s Founder and CEO, he tasked her with “making the brand cool.”

To grow market share across all of Alo’s offerings, Robyn knew she had to differentiate Alo’s consumer segments. She did this by copening multiple social handles (Alo, AloMen, and AloWellness_) and creating unique content and influencer strategies for each.

By building separate communities for men, women’s streetwear and fashion enthusiasts, and wellness/body care lovers, she grew all social communities by over 1M in less than a year.

Furthermore, Robyn was able to increase monthly revenue from $17K to $500K in less than six months by applying her Social Proof Method of leading from the intersection of Brand Marketing, Digital, and Creative Production.